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This book, written in an accessible style, provides insights into the tools and techniques of new product forecasting. Divided into three parts, the text begins with an introduction to the basics of new product forecasting and definitions of key terms associated with the subject. It further deals with four major categories of forecasting techniques—judgment techniques, customer/market research techniques, time series techniques and regression analysis,—and explains how new products are forecast with the help of these techniques. Finally, the book discusses the important managerial considerations along with the industry benchmarks for forecasting practices.
The text is concise and practically no mathematics/statistics is used; yet it helps the understanding of the forecasting phenomenon easier and simpler.
Primarily designed for the undergraduate and postgraduate students of management, this book would also be a valuable source of reference for professionals.
“Ken Kahn’s clear explanations of forecasting techniques can be easily understood and implemented by beginners. He also gives experienced managers the rationale for using one forecasting tool over another. The wisdom in New Product Forecasting crosses industries and geographic boundaries.” ISBN : 9788120332249
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Pages : 176
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