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  Strategic Marketing Management, 2/e : Planning, Implementation & Control
 

Strategic Marketing Management, 2/E : Planning, Implementation & Control

by Richard M.S. Wilson & Colin Gilligan
  Price : Rs 450.00
  Your Price : Rs 405.00
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  This editon builds on the strengths of the oriinal text making it essential reading for everyone studyong the manatement of marketing. New features for this edition include Expanded covrage of a number of important topics including relationship marketing internal marketing market research and marketing logistics. ISBN : 8176490709
 


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