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The book forms the base for marketing strategy formulation through etailing how consumers shop around buy and consume * Not just the individual consumer family and organizational behaviour have also been studied * up-to-date coverage. The text is concise your yet thorogh, practical and on-theory * Marketplace boxes spread through-out the book provide inter-esting insights into real life situations * Each shapte begins and ends with chapte spotlights key terms annotated Review Questions team talk, workshopes and notes at the end * Instructor`s Manual includes sample lesson plans, important topics in-class teaching ideas and suggestions * The supplements package includes an includes an instructor`s Manual, an ExamView Test Bank with over 1800 Questions and over 250 slides. Table of Contents -- Part I The Consumer in the Marketplae 1. Consumr Behavior and Marketing Management 2. Problems Recognition and Information Search 3. Alternative Evaluation and Choice 4. Consumption and Post-Purchase Behavior 5. Symbolic Consumption self Image and Personality 6. Personal Values.7. Memory Learning and Perception 8. Motivation Emtion Mood and INvolvement 9. Beliefs Affect Attitude adn Intention 10. Communication and Persuasion 11. Cultural Influences: Perspectives 12. Cultural Influences:Generalizations and cross-Cultural Perspectives 13Subcultural Influences 14. Social Class and Reference Grup Influences 14. Social Class, 14.2. Social Class in the United states, 14.3. Values attituess and Lifestyles Across Social Classes, 14.4. Social class and Marketplae Behaviour 14.6 Social Power 15 Household and Family INfluences Part 5 Special Topics 16 Regulation of Marketing Practices 17 Consumer abehaviour and Society 17.1 The Consumer Society 17.2 The Dark Side of the Consumer Society 17.3 Social Responsibility and Marketing 18 Organizational Buying and Diffusion of Innovation. Author Information-- Henry Assael Ph.D., New York University. Prof. Assael teaches marketing at Leanard Stern School of Busines of new York School, and a Ph.D. from the Columbia Graduate school of Business. His research itersts and pulications are primarily inmarketing. He has writen over thirty articles for scholarly joumals edited a 31-volume series on the history of marketing and a 40-volume series on the history of advertising. He has consulted for AT&T, Avon, Nestle, the New York Stock Exchange the Kennedy Cente the National Aademy of Sciences and CBS. ISBN : 8177226223 \97881776225
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