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  The Fundamental of Advertising, 2/e
 

The Fundamental Of Advertising, 2/E

by John Wilmshurst & Adrian Mackay
  Price : Rs 395.00
  Your Price : Rs 355.50
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  An entirely updated edition with lots of new material and fresh examples including new chapters on generating creative ideas, advertising on the interner and integrated communications. Explains what works in advertising what doesn`t - and why. 0750615621
 


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