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	The Fundamental Of Advertising, 2/E by John Wilmshurst & Adrian Mackay
	Price : Rs 395.00
	Your Price : Rs 355.50

	An entirely updated edition with lots of new material and fresh examples including new chapters on generating creative ideas, advertising on the interner and integrated communications. Explains what works in advertising what doesn`t - and why. 0750615621

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The Fundamental Of Advertising, 2/E