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Marketing: Concepts and Stategies, 12th Edition(Indian Adaptation)

	Marketing: Concepts And Stategies, 12Th Edition(Indian Adaptation) by William M. Pride And O.C. Ferrell
	Price : Rs 369.00
	Your Price : Rs 313.65

An in-depth case at the end of each Chapte helps students understand the applicationof Chapte concepts. A strategic case at the end each part too* Each Chapte contains a summary, Important Terms Discussion and REview Questions, Application Questions, and Internet Exercises & Resources*Net Sights boxes, one per Chapte highlight web sites that the students can visit*An eye-castching new design significantly enhances the text`s visual appeal and the communication of key ideas. Photos-as well as advertisements Illustrate the rea-world application of Chapte concepts* Internet Execise & Resources have been revised or replaced with new activities hthat prompt students to exploe how real companies apply the theories covered in each Chapter*Appendiced discuss marketing career opportunities explore financial analysis in marketing and persent a sample maeketing plan*the Instructor`s Resource Manual with 900 PowerPoint slides includes a complete set of teaching tools. ISBN : 8177225200\978812651874

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Marketing: Concepts And Stategies, 12Th Edition(Indian Adaptation)

by William M. Pride And O.C. Ferrell