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  Social Marketing : Influencing Behaviors for Good
 

Social Marketing : Influencing Behaviors For Good

by Philip Kotler, Nancy R Lee
  Price : Rs 5806.53
  Your Price : Rs 5225.88
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  Social Marketing, Third Edition is a valuable resource that uses concepts from commercial marketing to influence social action. It provides a solid foundation of fundamental marketing principles and techniques then expands on them to illustrate principles and techniques specific prevent injuries protect the environment and motivate community involvement. ISBN : 9781412956475
 


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