Best Book Mart - Social Marketing : Influencing Behaviors for Good by Philip Kotler, Nancy R lee 9781412956475

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Social Marketing : Influencing Behaviors for Good

	Social Marketing : Influencing Behaviors For Good by Philip Kotler, Nancy R Lee
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	Social Marketing, Third Edition is a valuable resource that uses concepts from commercial marketing to influence social action. It provides a solid foundation of fundamental marketing principles and techniques then expands on them to illustrate principles and techniques specific prevent injuries protect the environment and motivate community involvement. ISBN : 9781412956475

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