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Global Marketing and Advertising :Understanding cultural Paradoxes

	Global Marketing And Advertising :Understanding Cultural Paradoxes by Marieke De Mooij
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	Mooij has wriitten an insighful and infomative update to her earlier work about the cultural aspects of international marketing the book is filled with cultural country and copany example that help illustrative and explain the paradoxes intrnational marketes are likely to encounter. ISBN :9781412914758.

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