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Advertising strategy :Creative Tactics From the Outside in

	Advertising Strategy :Creative Tactics From The Outside In by Tom Altstiel And Jean Grow
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Well written entertaining and informative .The example provided good insight into the real world it is a strong how to book that can help empower students to actually learn how to write copoy . Contetns : Copy and creativity / Getting started / Issues in a Changing marketplace . Concepting / Design for Writers / Campaigns / Headlines and Taglines /Body copy / Managazines /Newspaper / Out of Home /Directly Mail / Radio/ Television /Internet / perotions and point of purchase / Buisness to Buisness /Selling it / Appendix. ISBN :978141291764.

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