Best Book Mart - Lateral Marketing : New Techniques for Finding Breakthrough Ideas by Philip Kotler, Fernando Trias De Bes 9788126508587

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Lateral Marketing : New Techniques for Finding Breakthrough Ideas

	Lateral Marketing : New Techniques For Finding Breakthrough Ideas by Philip Kotler, Fernando Trias De Bes
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	The distinguished Father of marketing bestselling marketing author ephilip kotler pairs with anothe international superstar consultant to introduce a new system for finding breakthrough opportunities lateral marketingit is clear that marketing needs to expand beyond the existing framework vertical segmentation and positioning for generating new product ideas. ISBN : 9788126508587

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