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	Brand Management 101 : 101 Lessons From Real-World Marketing by Mainak Dhar
	Price : Rs 249.00
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Discarding elaborate theories models and jargon for common sense and street smart advice brand management 101 offers a refreshing new look into the world of marketing based on lessons lerned in the real world it books at aspects of marketing out usually covered in books such as dealing with organizational realities people issues etc written in a conversational style and using simple analogies from day-to-day life. ISBN : 9788126513185

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