Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Management

	Strategic Marketing Management, 7Ed by Aaker
	Price : Rs 559.00
	Your Price : Rs 475.15

This book describes and illustrates a structured approach to external market analysis that business managers can apply to their strategic decision-making. By using a variety of concepts and methods such as strategic questions, portfolio models and scenario analysis, this book help managers identify and evaluate numerous strategic investment alternatives. It also discusses how an organization can create dynamic strategies that are responsive to changing conditions. The book also places greater emphasis on the importance of external market analysis including the value proposition, product category analysis, the value of relevance, and competitor analysis.
ISBN-- 9788126516049

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

15%

Marketing Research
by Aaker, Das

10%

Harvard Business Review On Brand Management
by Erich Joachimsthaler , Harvard Business Review , David A. Aaker

10%

Aaker on Branding: 20 Principles That Drive Success
by David Aaker

20%

Marketing Research, 13ed (An Indian Adaptation)
by V. Kumar, Robert P. Leone, David A. Aaker, George S. Day, Rahul Pratap Singh Kaurav

15%

Marketing Research,9ed
by Aaker

Books of Similar Interest

15%

Material Management
by Preeti Oberoi

20%

Financial Management And Cost Control
by Raj K. Wadhwa

10%

Personnel Management,Monappa
by Monappa A

25%

Quality MAnagement (Answers, Planning, Control and Improvement in the Global Economy)
by S. Malhotra

10%

The Group Trainer`s Handbook : Designing & Delivring Training for Groups
by David Leigh

Support

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Strategic Marketing Management, 7Ed

by Aaker