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Every individual investor must follow three principles of investing: using a long-term investing approach, following the right strategy to maximize the return on investment and proper allocation of investible funds. While applying these three principles, an individual investor has to confront his/her demographics, lifestyle and investment psychology. Whether the investor`s age or occupation or family income has a role of play in making choice of investment avenues? Is the investor choice affected by his overconfidence, reference group and framing of the available alternatives? The knowledge of all these aspects is imperative for all progressive investors, researchers, financial consultants, academicians, students and the marketeer of the financial products.ISBN-9788189915636
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Pages : 302
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