Best Book Mart - Consumer Behavior, 4ed by Dasgupta 9788177227543/8177227548

SUBJECTS

ADV. SEARCH

Indian Books on Discounts

Home > Subjects > Management

Consumer Behavior, 4ed

	Consumer Behavior, 4Ed by Dasgupta
	Price : Rs 399.00
	Your Price : Rs 339.15

Discount

15

Out of Stock

The book is an accessible and topical introduction to the subject of consumer behavior. It has a broad conceptual model that helps students see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical principle under review. Chapter-opening cases show the anecdotal application of concepts, while end-of-chapter questions and exercises require students to investigate consumer behavior issues and analyze advertisements and marketing strategies. The Indian Adaptation retains the essential global context of the world class management text while adding value through closer-home Indian equivalents.
ISBN-- 9788177227543 / 8177227548

Credit Cards

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

15%

Visual Basic To Advance
by Dasgupta

20%

Kinship and Family among Muslims in Bengal
by Masahiko Togawa, Abhijit Dasgupta

20%

A History of Indian Philosophy: Sankara School of Vedanta Yogavasistha and Bhagavadgita (Volume II)
by Surendranath Dasgupta

22%

Amitabh: The Making of a Superstar
by Susmita Dasgupta

Mathematics for class 12 Part 1
by Asit Dasgupta, Surya Bhushan Prasad, Shyam Narayan Thakur

Books of Similar Interest

15%

MERGERS, ACQUISITIONS, AND CORPORATE RESTRUCTURINGS, 4TH ED
by PATRICK A. GAUGHAN

15%

Contemporary Indian Cases in Marketing(Indian Text Edition)
by Mukesh Pandey

10%

Mentoring
by Gordon Shea

13%

Financial Services Markets and Regulations
by Agashe, Anil

15%

Material Management
by Preeti Oberoi

Best Book Mart

Support

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

More Links

Our Subjects
Our Publishers

Powered By
CCAvenue

CCAvenue

SSL Protection