Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Management

	Consumer Behavior, 4Ed by Dasgupta
	Price : Rs 399.00
	Your Price : Rs 339.15

The book is an accessible and topical introduction to the subject of consumer behavior. It has a broad conceptual model that helps students see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical principle under review. Chapter-opening cases show the anecdotal application of concepts, while end-of-chapter questions and exercises require students to investigate consumer behavior issues and analyze advertisements and marketing strategies. The Indian Adaptation retains the essential global context of the world class management text while adding value through closer-home Indian equivalents.
ISBN-- 9788177227543 / 8177227548

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

10%

MULBERRY ENGLISH COURSE ICSE COURSEBOOK 8 NEP REFRESH 2022_RYAN EDITION
by ASHIMA BATH & SASWATI DASGUPTA

10%

MULBERRY ENGLISH COURSE WORKBOOK 8 (SINGLE COLOUR)
by ASHIMA BATH & SASWATI DASGUPTA

22%

The Seagull and the Urn
by Shome Dasgupta

15%

Intelligent Automation Simplified
by Debanjana Dasgupta

20%

Recent Advances in Obstetrics and Gynaecology (Vol 7) 01 Edition
by Dasgupta

Books of Similar Interest

15%

Managing the Unexpected : Assuring High Perfomance in an Age of complexity
by Karl E Weick,Kathleen M Sutcliffe

15%

Fundamentals of Business
by Madura Jeff

Problem and Solution Corporate Accounting BBM 3rd Semester. Bangalore
by S.P. Jain , K.L. Narang

15%

INTERNATIONAL GAAP 2011, SET OF VOL 1 & VOL 2
by ERNST & YOUNG

18%

Encyclopedia of Management (7 Volumes)
by Dennis Lock

Support

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Consumer Behavior, 4Ed

by Dasgupta