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Marketing Matters A Guide For Healthcare Exceutives

	Marketing Matters A Guide For Healthcare Exceutives by Thomas And Calhoun
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	Marketing Matters: A Guide For healthcare Executives does an outstanding job of explanning all aspcects of an effective marketing program. The authors clearly review the value of marketing explain how that value can be measured and demonstrate how marketing can be used to ehhance the performance of a healthcare organization/:ISBN-- 9788120335738 "

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