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Right Side up: Building Brands in the age of the Organized Consumer

	Right Side Up: Building Brands In The Age Of The Organized Consumer by Alan Mitchell
	Price : Rs 295.00
	Your Price : Rs 265.50

The world of marketing and branding is in the midst of a series of transformations. A key skill now is knowing which elements of the old marketing model to discard and which to embrace - and when. In this book leading marketing journalist Alan Mitchell analyzes the emergence of the consumer agent - a new breed of business. No major market - including consumer goods, retailing, the media and financial services - will emerge unscathed from this revolution. Cliches such as "the Internet changes everything" are a commonplace nowadays. This book shows how this "everything" reaches further, deeper into the heart of modern business than many yet realize.
ISBN 9781861975744

Pages : 224

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Right Side Up: Building Brands In The Age Of The Organized Consumer

by Alan Mitchell