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Data And Text Mining: A Business Applications Approach
by Miller
Price :
Rs
375.00
Your Price :
Rs
307.50
18
For Data Mining courses and Marketing Research courses in the Business School, Computer Science department.
This conceptual introduction to data mining within the context of business and marketing research provides a uniquely balanced approach that is neither too technical nor too management oriented. Using worked examples and business case studies, the text answers these four questions: why is data mining important to business and marketing research; how is data mining different from other types of research; what do we learn from data mining; and how do we do data mining? An excellent primer for upper-level courses in Business, Computer Science and Statistics. ISBN 9788131721001
Pages : 576
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