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	Marketing In The Cyber Age by Kurt Rohner
	Price : Rs 295.00
	Your Price : Rs 274.35

in today`s information age, a complete revision of current business and marketing principles is required if organisations are to continue to thrive--especially as technology moves on at an everincreasing pace. The shift from a consumer society to a networked society and the evolution of marketing in particular, in this era, is driven by electronic media. strong and continually improving customer relations are the key to maximising the benefits offered by the information age. But how customer relations are the key to maximising the benefits from the wealth of informatio oat their fingertips? ISBN 8170083524

Pages : 223