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Trust your instincts. Don`t think - blink.
An art expert sees a ten-million-dollar sculpture and in a flash realises it is fake. A fire-fighter makes a split-second decision to get out of a blazing building just before it collapses. A marriage analyst studies a fifteen-minute video of a couple and accurately predicts whether they will stay together. A police officer reads a life-or-death situation in the heat of the moment. A speed dater suddenly clicks with the right person...
Blink is all about those moments when we `know` something without really knowing why, and how this ability is one of the most powerful we possess. A snap judgement made very quickly, Malcolm Gladwell reveals, can actually be far more effective than one made deliberately and cautiously. By blocking out what`s irrelevant and focusing on narrow slices of experience, we can read a seemingly complex situation in the blink of an eye - and discover a radically new way of understanding the world.
Intuition is not some magical and mysterious property that arises unbidden from the depths of our mind. It is a product of long hours and intelligent design, of meaningful work environments and particular rules and principles. For too long we have thought of intuition as a kind of black box at the very core of who we are and why we act the way we do.
This book shows us how we can hone our instinctive ability to know in an instant, helping us to bring out the best in our thinking and become better decision-makers in our homes, offices and in everyday life. Just as he did with his revolutionary theory of the tipping point, Gladwell reveals how the power of `blink` could fundamentally transform our relationships, the way we consume, create and communicate, how we run our businesses and even our societies.You`ll never think about thinking in the same way again.
ISBN - 071399844X
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Pages : 277
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