Best Book Mart - CASES IN ENTREPRENEURSHIP: The Venture Creation Process by ERIC A MORSE, RONALD K MITCHELL 9788178298634

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CASES IN ENTREPRENEURSHIP: The Venture Creation Process

	Cases In Entrepreneurship: The Venture Creation Process by Eric A Morse, Ronald K Mitchell
	Price : Rs 625.00
	Your Price : Rs 562.50

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Cases in Entrepreneurship is the first book to be based upon a cognitive framework of entrepreneurship. This casebook has been organized based on the following concepts:
- Searching for ideas
- Screening those ideas for business opportunity
- Planning how to exploit the opportunity
- Financing the opportunity
- Setting up / Starting up the business
- Growing the business
- Harvesting the value created in the business

ISBN - 9788178298634

Pages : 448

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