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Strategic Management: Theory and Application is an undergraduate and postgraduate student-focused text which provides an emphasis on skills development. The features provided throughout the book promote the development of critical thinking, analytical rigour and creativity skills.
The text is structured to include a variety of learning features including real-life applications, four running cases, what can go wrong boxes, theoretical debates, using evidence, creative strategising, end-of-chapter cases and longer cases. These place emphasis on realism through recent, illustrative examples of what can go wrong with even the most well-conceived strategies as well as demonstrating the relevance of the theory to real-life practice. The balanced approach to theory and application summarises relevant economic, sociological and organisation-theoretic concepts, without attempting to artificially force these into inappropriate theoretical `boxes`. With a highly accessible writing style, this text it is an invaluable learning tool for all students in this area.
ISBN - 9780199560295
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Pages : 848
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