Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Management

	A Requiem For A Brand by Pradip Chanda
	Price : Rs 250.00
	Your Price : Rs 225.00

Drawing from his extensive business management experience, Pradip Chanda turns traditional wisdom on its head when he proposes that brand loyalty is inversely proportional to the income and education levels of the ‘knowledge consumer’.

He examines how and why brands have become strategic assets, traces the evolution of knowledge consumer and what can companies do to protect equity of the brands they have nurtured over decades.

A new approach to building brand loyalty that gives marketers a competitive edge in today’s high-tech, high-stakes and brand-hostile environment. The book combines the knowledge with engaging real-life case studies and proven examples.
ISBN - 9788174367921

Pages : 138

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books of Similar Interest

12%

Bankers as Brokers, 1st Edi.
by Merlin Gackle

15%

Brand Vision : How to Energize Your Team to Drive Business Growth
by David Taylor

Problem & Solution Cost Accounting, M. G. , 1st Edition
by S. P. Jain, K. L. Narang

Integrated Grammar for Beginners
by K.D. Upadhyay

20%

4 DISCIPLINES OF EXECUTION
by SEAN COVEY & RAJAN KAICKER

Support

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

A Requiem For A Brand

by Pradip Chanda