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Never has there been a more thorough, authoritative guide to world-class marketing
essentials than The Big Book of Marketing. It brings together the wisdom and high-level
expertise of marketing professionals from eighty-six of the world’s greatest companies
who share their insights on research, planning, pricing, public relations, advertising,
direct marketing, international marketing, and eighteen other areas marketers need to
master in order to succeed in today’s global marketplace.
ISBN : 9780071067645
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Pages : 480
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