| |
In order to manage the marketing function successfully, good information about the market is necessary. This marketing area includes advertising, salesmanship and other promotional activities. In general, high quality salesmanship is a must for small businesses due to their limited ability to advertise heavily. Good advertising is a must for small retailers. Direct mail is an effective, low-cost medium of advertising available to small business. In today`s market, companies need to develop relationships with an increasingly large number of diverse audiences, communicating through a mix of traditional communication methods, online strategies, partnerships nd collaborations and word of mouth.
ISBN-8189093452
|
| |
Pages : 224
|