Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Medical Books

	Contemporary Advertising, 13/E by William F. Arens , Michael F. Weigold , Christian Arens
	Price : Rs 3303.33
	Your Price : Rs 2807.83

"Contemporary Advertising, 11/e", is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author`s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.
ISBN 9780071220606

Pages : 736

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books of Similar Interest

All India Postgraduate Medical Entrance Examination Self Assessment And Revew A Complete Coverage Of AIPGMEE Into Two Vol.(2005-2012)
by Mudit khanna

15%

Textbook Of PEDIATRIC NURSING
by Barbara A. Redding , Dorothy R. Marlow

20%

HANDBOOK OF PHARMACY MANAGEMENT STANDARD OPERATING PROCEDURES (PB 2021)
by Sharma S.

20%

TB of Dental & Oral Histology with Embryology and MCQs
by Chandra

13%

Physicochemical Principles in Pharmaceutics
by Avari, Jasmine. Gev

Support

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Contemporary Advertising, 13/E

by William F. Arens , Michael F. Weigold , Christian Arens