Best Book Mart - PUBLIC RELATIONS PRACTICES : MANAGERIAL CASE STUDIES AND PROBLEMS by CENTER, ALLEN H., JACKSON, PATRICK, SMITH, STACEY , STANSBERRY, FRANK R. 9788120342125

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PUBLIC RELATIONS PRACTICES : MANAGERIAL CASE STUDIES AND PROBLEMS

	Public Relations Practices : Managerial Case Studies And Problems by Center, Allen H., Jackson, Patrick, Smith, Stacey , Stansberry, Frank R.
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Public Relations Practices, 7th ed. helps future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer. It also provides the combination of all public relations actions with both personal and professional ethics”the PRSA™s Member Code of Ethics.

New to this edition :

Updated case studies included in previous editions to show the long-term impact of good, and sometimes bad, public relations practices.

Nine new cases that deal with extraordinary problems which include topics such as building employee participation and an enormous product recall.
ISBN-9788120342125

Pages : 368

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