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	Fundamentals Of Entrepreneurship by Nandan, H.
	Price : Rs 225.00
	Your Price : Rs 191.25

This compact text is a one-stop guide to establishing a new venture and it attempts to address the numerous real-world problems that aspiring entrepreneurs are confronted with while launching their enterprises.

The book provides certain basic but important information on the entrepreneurial process and deftly blends theory with practice.

Critical issues like how to tap market opportunities, mobilize resources, and secure exclusive business rights to novel ideas are extensively discussed in the text. Besides, chapters are also devoted to methods practised in conducting feasibility studies on proposed ventures and techniques of product development process.

Intended primarily for the undergraduate and postgraduate students of commerce and management, the text can also be referred to by those pursuing diploma courses on entrepreneurial development. This accessible text should also be of immense help to those bracing themselves for an entrepreneurial career.

This second edition has an additional chapter (Chapter 9) on Product Pricing, which will be invaluable to all entrepreneurial firms, and an Appendix (Appendix J)”on information guide on New Venture Scheme.
ISBN-9788120342750

Pages : 272

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