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Customer Relationship Management : Concepts and Application

	Customer Relationship Management : Concepts And Application by Kumar
	Price : Rs 469.00
	Your Price : Rs 398.65

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The Book Aims To Contribute Knowledge /Experience Acquired In Crm To The Body Of Work Already Available. It Helps Students /Practitioners And General Management To Understand Dimensions Of Crm /Relationship Marketing) In Achieving Strategic/ Operational Objectives Of Service Delivery Whether In Commercial Or Public Service Domain It Serves As A Text Book With Easy-To-Understand Concepts And Applications-Giving Practical Insights Into Current Best Practices In Various Service Verticals. The Emerging Topics Covered Include Customer Satisfaction Measurement Systems - Different Approaches & Guidelines And.Crm Certification Standard - A Framework For Service Industry
ISBN-9788177226225

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