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Product Management (ED-2)

	Product Management (Ed-2) by Anandan
	Price : Rs 430.00
	Your Price : Rs 387.00

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	A good book for `B` & `C` category management institutes. Key Features: Presents conceptual orientation Explains statistical tools used in each concept Provides Indian examples throughout Covers recent developments in product management like co-branding, brand mergers, cult brands and so on. ISBN-9780070153240
	Pages : 288

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