Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Management

	Consumer Behavior, 10/E by Leon G. Schiffman, Leslie Lazar Kanuk, S. Ramesh Kumar
	Price : Rs 675.00
	Your Price : Rs 553.50

Consumer Behavior is the text that set the standard for consumer behavior study. The book explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. The tenth edition captures the impact of new media on consumer behavior and focuses on the marketer`s ability to learn more about customers` purchases in order to implement a strategy with greater precision. In this edition, Professor Ramesh Kumar has added extensive cases, discussions, and examples relevant to Indian consumers and markets, creating a global perspective and making this pioneering textbook even more interesting to Indian students.
isbn-9788131731567

Pages : 552

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books of Similar Interest

12%

Chaos Theory in the Financial Markets, 1st Edi.
by D.N. Chorafas

10%

Business Essentials: Managing Finance
by Pippa Riley

10%

Global Business Review
by C S Venkata Ratnam

15%

THE FINANCIAL SYSTEM AND THE ECONOMY PRINCIPLES OF MONEY AND BANKING
by BURTON, MAUREEN , BROWN, BRUCE

Theory and Applications of Micro-Economics, (Vol. 1)
by O.M. Agarwal, R. Narayanan

Support

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Consumer Behavior, 10/E

by Leon G. Schiffman, Leslie Lazar Kanuk, S. Ramesh Kumar