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The Old Rules Of Marketing Are Dead: 6 New Rules To Reinvent Your Brand And Reignite Your Business
by Timothy R. Pearson
Price :
Rs
370.00
Your Price :
Rs
314.50
15
The digital age has completely transformed business???and marketing has not kept up. From research frameworks and traditional concept development to planning to budgeting to distribution channels and media placement, marketing has not advanced???which may be why Chief Marketing Officers often don`t get a seat at the table. In order to have a future, marketing must play a direct role in driving profitable sales and increasing revenues.ISBN 9781259002946
Pages : 256
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