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Consumer Behaviour and Promotional Strategies

	Consumer Behaviour And Promotional Strategies by B. Rameshwaran
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This book is written with the purpose of blending both concepts and applications from the field of consumer behavior and marketing research. No special assumptions have been made regarding student preparation for this text. The motivations for writing this book has arisen from the feeling that research has now reached a stage of development where traditional research methods and techniques require synthesis and application.ISBN 9788183874403

Pages : 261

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