Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Management

	Marketing Metrics, 2/E by Paul W. Farris , Neil T. Bendle , Phillip E. Pfeifer , David J. Reibstein
	Price : Rs 550.00
	Your Price : Rs 451.00

Marketing Metrics, Second Edition, is the definitive guide to today`s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge.

This edition introduces essential new metrics ranging from Net Promoter to social media and brand equity measurement. Last, but not least, it shows how to build comprehensive models to support planning--and optimize every marketing decision you make.isbn-9788131761151

Pages : 432

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books of Similar Interest

Advertising & Marketing in Rural India, 2/e
by Tej K Bhatia

18%

Food & Beverage Service and Management
by Bobby George & Sandeep Chatterjee

18%

Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization
by Olivier Blanchard

Practical Problem in Operation Research 7th Edition
by K.K. Chawla , Bhushan Kumar , Vijay Gupta

20%

Company Law And Secretarial Practice
by Nafees Baig

Support

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Marketing Metrics, 2/E

by Paul W. Farris , Neil T. Bendle , Phillip E. Pfeifer , David J. Reibstein