Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Management

	Marketing Metrics, 2/E by Paul W. Farris , Neil T. Bendle , Phillip E. Pfeifer , David J. Reibstein
	Price : Rs 550.00
	Your Price : Rs 451.00

Marketing Metrics, Second Edition, is the definitive guide to today`s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge.

This edition introduces essential new metrics ranging from Net Promoter to social media and brand equity measurement. Last, but not least, it shows how to build comprehensive models to support planning--and optimize every marketing decision you make.isbn-9788131761151

Pages : 432

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books of Similar Interest

Entrepreneurical Development B.Com. 6th Semester Bharathidasan, 1st Edition 2004
by Do

15%

Magic Numbers for Human Resource Management
by Hugh Bucknall, Zheng Wel

10%

Inventing Small Products
by Stanley I Mason

10%

Forget The Elephants, Watch Out For The Fleas : It`s the small issues that create the big probelm
by Justin Herald

20%

The Comptroller And Auditor General Of India :an Analytical History (1947-1989) (4 Vlms),
by R. K. Chandrasekharan

Support

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Marketing Metrics, 2/E

by Paul W. Farris , Neil T. Bendle , Phillip E. Pfeifer , David J. Reibstein