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PUBLIC RELATIONS IN INDIA: New Tasks and Responsibilities

	Public Relations In India: New Tasks And Responsibilities by J V Vilanilam
	Price : Rs 425.00
	Your Price : Rs 382.50

In the economic order of liberalization, privatization and globalization, PR has become an important tool of communication—both verbal and written. It is an essential feature of the management function in multinational corporations and also helps in molding socio-economic development goals.

Public Relations in India is a review of the history of PR and focuses on the importance of PR in India and other developing countries. The author argues that business corporations have to maintain a close relationship with the local, regional and national governments of the country where they do business and adapt policies according to the needs of people from varying classes. Social responsibility, effective communication and dynamic management skills are the intersecting points of this book.

The book focuses on topics like Internal and External PR, Satellite and International Communication and Cross-cultural Communication and blends theoretical arguments with management case studies.

ISBN - 9788132106296

Pages : 318