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CONSUMER BEHAVIOR W/DATA DISK, 11/e

	Consumer Behavior W/Data Disk, 11/E by Hawkins
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	The four major parts of the Wheel of Consumer Analysis are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. This book features a section that deals with each of these components. It offers a strategic look at consumer behavior in order to guide successful marketing activities. ISBN 9780071288415
	Pages : 778

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