Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Competitive Examinations

	Consumer Behavior In Indian Context by Jain,P.C, Monica Bhatt
	Price : Rs 325.00
	Your Price : Rs 286.00

Description: ¢ For MBA, PGDBA (Markting) anf PG students of Commerce. ¢ The book has been revised and a chapter on Consumer Behaviour in India has been added which will help readers to know the conditions of Indian Households and its impact on their consumption pattern. ¢ Futher consumption pattern in rural and urban India has been analysed to help readers to know about difference in consumption pattern in Indian Villages and towns.
Contents: 1. INTRODUCTION 2. SCOPE AND APPLICATION 3. CONSUMER NEEDS AND MOTIVATION 4. CONSUMER AS A PERCEIVER AND LEARNER 5. INFLUENCE OF PERSONALITY AND ATTITUDES ON BUYING BEHAVIOUR 6. CONSUMER PSYCHOGRAPHICS 7. INFLUENCE OF GROUP DYNAMICS AND CONSUMER REFERENCE GROUPS 8. INFLUENCE OF SOCIAL AND ECONOMIC CLASSES 9. INFLUENCE OF FAMILY IN DECISION MAKING 10. DIFFUSION OF INNOVATIONS 11. CULTURAL ASPECTS OF INDIAN CONSUMER MARKETS 12. ORGANISATIONAL BUYING BEHAVIOUR 13. ROLE OF CONSUMER BEHAVIOUR IN ADVERTISEMENT 14. CONSUMER INVOLVEMENT AND DECISION MAKING 15. INFORMATION SERACH AND PROCESSING 16. ALTERNATIVE EVALUTION 17.PURCHASE AND ITS RESULTS 18. CONSUMER PROTECTION IN INDIA 19. MARKET SEGMENTATION 20. E: COMMERCE AND CONSUMER BEHAVIOUR
ISBN 8121922143

Pages : 285

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

20%

Concise Anatomy 1st Edition
by Jain K. K.

15%

The Exact Science in the Karma Antiquity(4 Vols.)
by Laxmi Chandra Jain & Prabha Jain

18%

Modern Digital Electronics
by Jain

Cost Accounting B.Com 2nd Year 3rd Sem. & BBA 2nd Sem. Madurai Kamraj Uni.
by Jain S.P., Narang K.L., Agrawal Simmi, Sehgal Monik

Cost Accounting B.Com 1st Sem. Guwahati Uni.
by Jain S.P., Narang K.L.

Books of Similar Interest

15%

JEE Main and Advanced A to Z Chemistry: Class 11
by Cengage India

15%

Cengage Foundation Series for JEE and NEET Physics: Class X
by BASE

Railway Recruitment Cell Group `D` Recruitment Exam. Solved Papers
by Samanya Gyan Darpan

20%

2019-2022 JEE Main Online Solved Papers Chemistry
by Arihant Experts

15%

Comprehensive Guide to BITSAT Online Test with 5 Mock Test CD 5th Edition
by Disha Experts

Support

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Consumer Behavior In Indian Context

by Jain,P.C, Monica Bhatt