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	Services Marketing : The Indian Context by Srinivasan, R.
	Price : Rs 250.00
	Your Price : Rs 212.50

The second edition of this concise and student-friendly text continues to give a clear analysis of what Services Marketing is all about, reinforced with a number of illuminating case studies.

What makes the new edition appealing to the readers is the addition of new as well as reorganized chapters. Furthermore, new cases have been added and the existing cases have been updated to make the text up-to-date. The cases, set within the Indian context, lend a practical dimension to the subject, familiarizing the student with the developments in the Services Marketing area in India today.

What is New to This Edition

ïƒ™ Two new chapters on Technology Readiness and e-Service Quality

ïƒ™ One new case on CafA Coffee Day

ïƒ™ All cases have been updated

The new edition with its emphasis on current data and the contemporary Services Marketing scenario should prove to be an ideal companion for the budding managers. It should also be of great use to the practising managers attending various management development programmes (MDPs) and executive development programmes (EDPs).isbn-9788120336940

Pages : 284

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