Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Management

	International Marketing Research, Kumar by Kumar V.
	Price : Rs 275.00
	Your Price : Rs 233.75

This practical, detailed and well-documented guide is primarily intended to serve as a textbook for manage-ment and marketing students to provide them with a complete picture of the theory and practice of develop-ing and conducting international marketing research (IMR). It offers an experience of how to conduct IMR through all its phases-from analyzing the nature and scope of research to gathering data, designing questionnaires, sampling, and presenting the results. The principles of the IMR processes are explained with numerous examples; the practice of IMR is demons-trated in specific regions; and cases are included for illustrating the applications and challenges involved in IMR. The book takes into account the relevant and current examples from the happenings in the global marketplace and the responses of the businesses to these changes to make the readers aware of both broad and specific issues related to IMR. The text also provides valuable training in using the Internet for marketing research purposes. The wealth of information contained in this book in terms of practical characteristics of major individual country markets and pragmatic approaches adopted in dealing with the issues in IMR, will also appeal to practitioners of IMR in business enterprises.isbn-9788120321670

Pages : 480

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

15%

GATE MENTOR 2015: Electronics and Communication Engineering
by Sandeep Joshi G Naveen Babu, Santosh Kumar Sengar, V Anand

18%

Fundamentals of CMOS VLSI 2/e PB
by Kiran Kumar V.G ,Nagesh H.R

15%

Transnational Migrations: The Indian Diaspora
by William Safran, Ajaya Kumar Sahoo and Brij V. Lal

Nursery and Plantation Practices in Forestry
by V. Kumar,

20%

The Third Squad: He is Mumbai Police`s Secret Weapon He Never Misses His Mark Why are They Hunting Him?
by V.Sanjay Kumar

Books of Similar Interest

18%

World Class Quality
by Keki R. Bhote & Adi K. Bhote

15%

EBusiness and Commerce: Strategic Thinking and Practice
by Brahm Canzer

13%

Demonetisation: From Deprivation to Destitution
by Dewan & Sehgal

10%

Assertiveness Skills Training
by Sue Bishop

Personnel Management And Industrial Relations, ( GNDU, M.Com) 1st Edition
by Yogesh Kumar

Support

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

International Marketing Research, Kumar

by Kumar V.