Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Management

	International Marketing Research, Kumar by Kumar V.
	Price : Rs 275.00
	Your Price : Rs 233.75

This practical, detailed and well-documented guide is primarily intended to serve as a textbook for manage-ment and marketing students to provide them with a complete picture of the theory and practice of develop-ing and conducting international marketing research (IMR). It offers an experience of how to conduct IMR through all its phases-from analyzing the nature and scope of research to gathering data, designing questionnaires, sampling, and presenting the results. The principles of the IMR processes are explained with numerous examples; the practice of IMR is demons-trated in specific regions; and cases are included for illustrating the applications and challenges involved in IMR. The book takes into account the relevant and current examples from the happenings in the global marketplace and the responses of the businesses to these changes to make the readers aware of both broad and specific issues related to IMR. The text also provides valuable training in using the Internet for marketing research purposes. The wealth of information contained in this book in terms of practical characteristics of major individual country markets and pragmatic approaches adopted in dealing with the issues in IMR, will also appeal to practitioners of IMR in business enterprises.isbn-9788120321670

Pages : 480

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

Insect Ecology & Behaviour
by Viji C.P., Phani Kumar K., Sudha Vani V.

15%

International Marketing Research, Kumar
by Kumar V.

10%

Enriching English : Ability Enhancement Course
by Pramod Kumar K V, Jalson Jacob

15%

Ranganathan Dictionary : Indian Terminology On Library And Information Service
by V. Venkatappaiah & P. S. G. Kumar

15%

Transnational Migrations: The Indian Diaspora
by William Safran, Ajaya Kumar Sahoo and Brij V. Lal

Books of Similar Interest

18%

How To Export And Import
by Michael E. Allen

20%

Grievance Management In India : Lokpal And Lokayukta
by Pani, Niranjan

10%

Fair Trade for all
by Joseph E. Stiglitz

15%

What I Learned Before I sold to Warren Buffett: An Entrepreneur`s Guide to Developing a Higly Successful company
by Helzberg Jr.

15%

Tribal Land System Land Reform Measures and Development Of Tribals
by Harshad R. Trivedi

Support

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy