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  Marketing Across Cultures, 5/e
 

Marketing Across Cultures, 5/E

by Jean-Claude Usunier Julie Lee

  Price : Rs 680.00
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  Marketing Across Cultures examines how multinational companies can appreciate and adapt to international diversity. By comparing national marketing systems with local commercial customs, Usunier and Lee use a cross-cultural approach that provides essential information on how marketing strategies can be implemented in different national contexts ISBN 9788131763384
 


Pages : 496
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