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Marketing Across Cultures, 5/E
by Jean-Claude Usunier Julie Lee
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680.00
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680.00
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Marketing Across Cultures examines how multinational companies can appreciate and adapt to international diversity. By comparing national marketing systems with local commercial customs, Usunier and Lee use a cross-cultural approach that provides essential information on how marketing strategies can be implemented in different national contexts ISBN 9788131763384
Pages : 496
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