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Strategic Marketing Problems: Cases And Comments, 12/E
by Roger Kerin , Robert Peterson
Price :
Rs
750.00
Your Price :
Rs
615.00
18
Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they`ve learned. The twelfth edition of Strategic Marketing Problems: Cases and Comments includes new cases, updated material and a new chapter on Global Marketing.
For Sale in Indian subcontinent only ISBN 9788131755310
Pages : 744
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