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	Sales And Advertisement Management by V Rajgopalan, Rajkumar,S.
	Price : Rs 100.00
	Your Price : Rs 88.00

Description: ¢ This book is completed in respect of the syllabus for B.com/M.Com and Management Studies of Various Universities. ¢ This book presented the basic of sales and its latest dimensions by focusing on advertising and its impact in the minds of the modern men. ¢ The main aim of this book is to faciliate easy understanding of the matter at one reading, without any tediousness. ¢ This book gives a simple and clear knowledge of an efficient implementation and Management of Sales by narrating the basics and its scope in this competitive world. ¢ Beyond any shadow of doubt the book will help students score high marks in the university examinations. ¢ This book is in an elegant form, appearing in handy size.
Contents: SALES MANAGEMENT 1. SALES MANAGEMENT 2. SALES POLICY 3. SALES ORGANISATION 4. SALES FIELDS OR TERRITORIES 5. SALES QUOTAS .......... ........... ADVERTISING MANAGEMENT 1. ORIGIN AND DEVELOPMENT OF ADVERTISING 2. LEGAL FRAMEWORK OF ADVERTISING 3. OBJECTIVES OF ADVERTISING 4. DAGMAR APPROACH 5. NATURE OF ADVERTISING ....... ........ ........ISBN 8121930677

Pages : 200