Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Banking

Managing and Marketing of Financial Services

	Managing And Marketing Of Financial Services by Na
	Price : Rs 280.00
	Your Price : Rs 246.40

be successful in today`s competitive environment, organisation must be marketing oriented. Marketing of financial services is a highly accomplished profession and each person who wishes to enter finance field must get acquainted with various facts of marketing. This book provides all essentials of marketing of financial services. It covers

Strategic business planning
Marketing-segmentation & product development, communication, distribution & pricing
Organisation behaviour and HRM
Conflict resolution, leadership

The book forms part of the course material provided by Indian Institute of Banking & Finance to the candidates appearing for the paper on "Managing and Marketing of Financial Services" under the Post Graduate Diploma in Financial Advising (PGDFA) examination. Eminent experts under the guidance of Dr. S. A. Dave, Former Chairman of UTI, have designed the course. All eager students of finance stream should find the book useful.