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	Marketing Public Relations by Gaetan T Giannini
	Price : Rs 660.00
	Your Price : Rs 541.20

Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools. Students will first learn the theory and then how to apply it in order to do Marketing Public Relations in the real world.

ISBN:9788131763315

Pages : 312

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Marketing Public Relations

by Gaetan T Giannini