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Marketing Public Relations
by Gaetan T Giannini
Price :
Rs
660.00
Your Price :
Rs
541.20
18
Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools. Students will first learn the theory and then how to apply it in order to do Marketing Public Relations in the real world.
ISBN:9788131763315
Pages : 312
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