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Description: If you are already in marketing, would like to be or are intrigued to know just what goes on in this exciting world, you need to read this popular book.
Completely revised, it provides up-to-the minute insight into the fast-moving world of marketing. In an easily readable and light-hearted style, Patrick Forsyth gives a down-to-earth overview of the concepts and techniques used in marketing.
Everything You Need to Knowabout Marketing demystifies the marketing process and sets out the fundamentals you need to know in order to become an instant ˜expert`. The author covers a wide range of subjects, which include:
¢ The true function of marketing
¢ How a marketing plan is implemented
¢ The techniques of promotion, advertising and selling
¢ The concepts, practices, principles and jargon
¢ Retaining customers and attracting new ones
¢ How to be a successful marketer
Whatever your interest or investment in marketing, you can now improve your knowledge and move up the career ladder.
Contents: Marketing in context ¢ The marketing plan ¢ The promotion mix ¢ Selling and sales management ¢ Distribution ¢ The future ¢ Will you make a successful marketer? ¢ Glossary ¢
About the Author: Patrick Forsyth is a marketing consultant and trainer with over 20 years` experience. He runs Touchstone Training and Consultancy, which specializes in work in marketing, sales and communication skills. He is the author of a number of successful business books.
Target Audience: Market Prople, Student & Institute of Marketing.
Special prices are applicable to the authorised sales territory only.
Prices are subject to change without prior notice. ISBN 9788175541191
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Pages : 112
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