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Marketing Research: A South Asian Perspective

	Marketing Research: A South Asian Perspective by Gilbert A. Churchill
	Price : Rs 450.00
	Your Price : Rs 382.50

Marketing Research: A South Asian Perspective is designed to serve as a textbook for a course on Marketing Research for postgraduate students of business management program. This edition has been developed to cover the requirements of Indian curricula. It provides a comprehensive understanding of the marketing research process with a right balance of theory and practice. With a popular use of SPSS in B-schools, step-by-step descriptions along with the liberal exhibits of SPSS screenshots are provided in the book for data analysis tools in the strategic marketing decisions. Indian cases have been added to give the book an Indian flavor which will help students to relate to the subject.

ISBN-13: 9788131510193

Pages : 714

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Marketing Research: A South Asian Perspective

by Gilbert A. Churchill