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Global Electronic Commerce: Theory And Case Studies (Mit Press)
by Westland , J Christopher & Clark, Theodore H.K.
Price :
Rs
725.00
Your Price :
Rs
616.25
15
Electronic commerce has spurred far-reaching changes in business, on multiple fronts, using many technologies. This book provides a deep, practical understanding of these technologies and their use in e-commerce. Unlike other books on e-commerce, it does not concentrate solely on the Internet. Instead, it suggests that the Internet is only a bridge technology, attractive because of its low cost and global reach, but unattractive because of its slow speed and poor user interface.
ISBN :9788173713941
Pages : 608
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