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Harvard Business Review on Emerging Markets

	Harvard Business Review On Emerging Markets by Na
	Price : Rs 595.00
	Your Price : Rs 535.50

Book Summary of Harvard Business Review on Emerging Markets
Globalization is here to stay, and companies that avoid investing in emerging markets won`t remain competitive for long. But doing business in developing regions presents unique challenges. Venture into this realm unprepared, and you may imperil your company.

Packed with advice and real-world examples, this volume helps you mitigate the dangers. For example, you`ll discover:

How to assess four types of risks of doing business in or with a particular developing country
Strategies for capturing fast-growing consumer markets in emerging economies
Ways to adopt a truly local marketing mind-set
How to collaborate with social activists in developed and emerging markets to create innovative local businesses that drive new growth while also making the world a better place isbn
9781422126493

Pages : 214