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Hbr On Retailing And Merchandising: Harvard Business Review

	Hbr On Retailing And Merchandising: Harvard Business Review by Na
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Book Summary of Hbr On Retailing And Merchandising: Harvard Business Review
Even the best features and sharpest marketing won`t matter if a customer can`t find your product. Given all of today`s channels and increasingly competitive shelf space, creating a successful retailing and merchandising strategy is a growing challenge. This collection provides the tools and tactics you need to succeed--from managing inventory to capturing value with point-of-purchase promotions.

isbn
9781422145920

Pages : 186

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