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Harvard Business Review on Sales and Selling

	Harvard Business Review On Sales And Selling by Na
	Price : Rs 595.00
	Your Price : Rs 535.50

ook Summary of Harvard Business Review on Sales and Selling
No matter what business you`re in, there is one ultimate driver for all that you do: sales. To survive, companies must sell. Whether you sell directly to mass-market customers, pitch to just one major buyer, or negotiate complex multiparty deals, knowing when and how to apply the right techniques can be the difference between a near-miss and making the sale. This collection provides the tools and tactics you need to succeed in today`s demanding world of sales and selling.

Some of the ideas you`ll discover include:

How to develop and sustain a low-pressure sales force to truly master the "soft sell"
The two basic qualities that any good salesperson must have--and why they matter
How to determine who really wants to buy, and how to pitch to the real decision makers
Why the "pitcher" matters as much as the pitch--and how collaborating with "catchers" often leads to the biggest wins isbn
9781422145913

Pages : 200