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Strategic Marketing Management

	Strategic Marketing Management by Robert J. Dolan
	Price : Rs 1300.00
	Your Price : Rs 1170.00

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	Book Summary of Strategic Marketing Management Focuses on issues in marketing management and covers such topics as ethical and legal aspects of marketing, the services industry and multinational marketing and provides strategies for traditional marketing functions, from market penetration to marketing plan development. ISBN 9780875843100
	Pages : 637

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