Best Book Mart - Juicing the Orange: How to Turn Creativity Into a Powerful Business Advantage by Pat Fallon , Fred Senn 9781591399278

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Juicing the Orange: How to Turn Creativity Into a Powerful Business Advantage

	Juicing The Orange: How To Turn Creativity Into A Powerful Business Advantage by Pat Fallon , Fred Senn
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	Book Summary of Juicing the Orange: How to Turn Creativity Into a Powerful Business Advantage Drawing from 25 years of successful marketing and acclaimed, award-winning work, the authors show that bankable, creative ideas come from zeroing in on the one key business problem that must be solved and then rigorously unearthing insights that will lead to a spectacular solution. ISBN 9781591399278
	Pages : 228

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